MARKETING GROWTH ACADEMY (MGA)
6 game-changing modules; 90 minutes a week – that’s all it takes to learn our tried-and-tested formula for high-performing marketers
DESIGNED FOR MAXIMUM IMPACT
Each week includes live, interactive sessions covering what to do and how to do it; combined with bite-size weekly challenges to apply your new skills.
Interactive Weekly Learning
High-energy, engaging and hands-on
6 Modules, 6 weeks
The time it takes to build a habit, and make it stick.
Weekly Challenges
Test drive new skills with
on-the-job tasks
3-Step MGA Framework
Tried and tested, easy-to-apply templates, guides and prompts
Short, Sharp, Relevant
Minimum time for maximum ROI back to the business
Unlimited Extra Stuff
Bonus content, Q&As with us, refresher events
WHAT DOES IT COVER:
The Marketing Growth Academy gives you the mindset, resources, tools and support for your Marketing teams to succeed.
Module #1
Modern Marketer: Strategic & Commercial Growth
Summary
Unpack the mindsets and skill sets for modern marketing success, inspired by leading brands, to drive growth and align brand and performance.
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Module #2
CUSTOMER-OBSESSED | INSIGHTS & PERSONALISATION
Summary
Harness customer-centricity through a proven framework that unlocks growth, leverages customer insights for deeper connections and innovative campaigns.
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Module #3
AI IN MARKETING - GIVE YOUR TEAM THE AI ADVANTAGE
Summary
Discover AI's impact on marketing, enhancing personalisation, planning, and analytics to maximize marketing effectives, productivity and martech stack utilisation.
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Module #4
From Pilot to Scale: Mastering Strategic Experimentation
Summary
Design a strategic approach to robust experimentation that enables you to test your new campaign and content ideas quickly and nimbly.
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Module #5
Data-Driven Culture: Fostering Innovation and Growth
Summary
Unlock growth with Outcome Driven Marketing by aligning data-driven insights with business objectives for maximised ROI and robust agency reporting.
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Module #6
Creative Effectiveness: Building a Shared Language
Summary
Leverage creative capital for growth. Measure, benchmark, and optimise creative work to elevate campaigns, reduce wastage, and drive marketing outcomes.
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Bolt ON #1
Driving E-commerce Growth with Data and AI
Summary
Shift from product to a customer centric e-commerce strategy. Drive growth by leveraging AI, data and listening tools to deliver better customer experiences.
Bolt ON #2
Unlocking ABM & Account Based Growth
Summary
Unlock ABM success. Create impactful, personalised campaigns for key accounts, enhancing customer relationships and maximising marketing ROI.
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Bolt on #3
Articulating the value of marketing
Summary
Maximize marketing investments and achieve business outcomes with effective, data-driven insights and strategies to measure and optimize your marketing efforts.
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WOULD YOU LIKE TO KNOW MORE ABOUT THE MGA?
Simply send us an enquiry and we’ll tee up a chat.